Logo Beginnings

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About the book: It is remarkable that companies like Rolex, BMW, and Louis Vuitton designed their logos over 100 years ago. Little changed, many of these symbols are still in use today. Jens Müller's addition to Logo Modernism describes the beginnings of our brands and gathers approx. 6,000 logos from the mid-19th century to 1940.

Biography: Jens Müller, born in 1982 in Koblenz, studied graphic design in Düsseldorf and has already won numerous national and international design awards. He is a professor of Corporate Design at the Dortmund University of Applied Sciences and a partner of the design studio Vista. As an author and editor, Müller examines the history of graphic design and the development of corporate graphic communication.

Der TASCHEN Verlag zählt zu den renommiertesten Kunst- und Bildbandverlagen weltweit. Mit einem vielfältigen Programm von Kunst, Fotografie, Design, Architektur, Mode, Film und Popkultur bis hin zu Sammlerwerken steht TASCHEN seit Jahrzehnten für höchste Qualität und außergewöhnliche Gestaltung. Gemeinsam mit COCOLI bietet der Verlag nun eine Auswahl an Coffee Table Büchern mit kleinen Schönheitsfehlern an, die Kunst- und Designliebhabern nachhaltigen Zugang zu inspirierenden Werken ermöglicht.

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  • Manufacturer TASCHEN
  • Material Paper
  • Color White
  • Scope of Delivery 1 Product
  • Style Art Nouveau
  • Article Number 978-3-8365-8228-5
  • Dimensions W 25cm x D 1cm x H 37cm
  • Sold by Official Brand Dealer
  • Listed on 22.09.2025
  • Product Safety Show Manufacturer Details

  • Item Condition Display piece, B-stock or return from a retailer
  • Signs of Wear Good Condition
  • Description of Condition

    Exclusive collaboration between TASCHEN and COCOLI
    These coffee table books come from the Berlin showroom of the renowned TASCHEN publishing house. As exhibit pieces, they may show minor signs of wear and tear, such as creased or slightly damaged covers. Together with our customers, we give these "imperfect" books a second life – a contribution to genuine sustainability.

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